SEO and Content Marketing Specialist

За компанијата: ДФЛабс е признаен глобален лидер во СОАР (security orchestration, automation and response) технологија. Менаџментот на компанијата помага во обликувањето на индустријата за сајбер безбедност, која меѓу... повеќе за компанијата »
  • Објавен пред една недела
  • DFLabs
  • Активен до 03.03.2021
  • Позиција: Останато
  • Локација: Скопје

About DFLabs

DFLabs is the pioneering Security Automation and Orchestration technology platform to automate, orchestrate and measure security operations tasks including security incident qualification, triage, escalation, threat hunting & investigation, and threat containment. IncMan harnesses machine learning and automation capabilities to augment human analysts to maximize the effectiveness and efficiency of security operations teams, reducing the time from breach discovery to resolution and increasing the return on investment for existing security technologies.

We are proud to be a European Cybersecurity Vendor with Research and Development based in Italy, with international locations in the UK, USA, Middle East, and Eastern Europe. We have been acknowledged as the leading continental European Cyber Security vendor by Cybersecurity Ventures.

About the Role

We are looking to expand our marketing team within our Skopje office to assist with our daily marketing activities. The successful candidate will be an experienced and proactive Search Engine Optimization and Content Marketing specialist who can really drive forward the company’s digital marketing strategy. Reporting to the Digital Marketing Operations Manager requirements and responsibilities include:

Key Requirements:

  • Graduate caliber with a relevant digital marketing qualification with 2-5 years’ experience.
  • B2B marketing background preferably in the technology/software space.
  • Prior experience in content marketing, content growth, and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent knowledge of the English language
  • Ability to work within a team and independently
  • Proficiency with Google Analytics, Google Search Console and SEMRush
  • Experience with website optimization tools
  • Strong analytical skills, ability to track, analyze and report results and provide recommendations to optimize and improve performance.
  • Excellent communication (oral and written) and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment with a key eye for detail.
  • Self-starter with the ability to effectively multi-task.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Enthusiastic team player, driven to successfully achieve DFLabs’ full digital marketing potential.

Responsibilities

  • Reviewing and analyzing sites for areas that can be improved and optimized
  • Manage both on-page SEO and off-page SEO for the company.
  • Drive website SEO improvements to increase traffic, organically and through paid activities with the aim of improving engagement and conversion rates.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
  • Review existing and create new informative and engaging content to reach the target audience.
  • Identifying powerful keywords to drive the most valuable traffic
  • Writing powerful calls-to-action to convert visitors
  • Writing effective SEO content for our blog, videos, website, newsletters, and social media accounts
  • Developing link building strategies as and when required
  • Analyzing keywords and SEO techniques used by competitors
  • Assist with the content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Carry out other digital marketing duties as and when required.

To Apply:

Submit your resume detailing your experience at [email protected] with an email subject line: “SEO and Content Marketing Specialist Application” or via your kariera.mk profile.