Position Summary

Sells new/used trucks and trailers by interacting with established customers and developing new prospects. Position requires a broad knowledge of the company's services, products, and marketing techniques.

Position Responsibility

• Calls on prospective customers and assigned accounts.
• Maintains contacts with customers in relation to their requirements; keeps current on market and customer trends.
• Identifies and profiles prospective customers, develops and applies strategy necessary to obtain orders.
• Works floor duty as assigned.
• Makes company services available to customers.
• Refers complaints and leads to proper department managers of company.
• Reports on competitive activity.
• Keeps informed on new products and other general information of interest to customers that will assist in sales efforts.
• Keeps records and makes reports on all phases of activities.
• Coordinates efforts with outside parts and service sales personnel to achieve full market penetration.
• Keeps all departments informed of customer needs.
• Performs other duties as assigned by supervisor.

Relationships

The Equipment Salesperson reports directly to his/her Sales Manager where applicable.

Qualifications

• Broad knowledge of company's services, products, and marketing techniques.
• Product knowledge.
• Direct sales or equipment sales experience preferred.
• Strong verbal and written communication skills.
• Good organizational and time management skills.
• High energy level and positive attitude.
• CDL preferred.

Evaluation Criteria

• Successful performance of the duties listed on the job description.
• Acceptable sales performance.
• Also see Employee Performance Evaluation form.