Digital Marketing Specialist

За компанијата: ДФЛабс е признаен глобален лидер во СОАР (security orchestration, automation and response) технологија. Менаџментот на компанијата помага во обликувањето на индустријата за сајбер безбедност, која меѓу... повеќе за компанијата »
  • Објавен на 10.2019
  • DFLabs
  • Активен до 02.11.2019
  • Позиција: Останато
  • Локација: Скопје
  • Телефон: 442032864193
  • Веб: dflabs.com

About DFLabs

DFLabs is a recognized global leader in security orchestration, automation, and response (SOAR) technology. The company’s management team has helped shape the cyber security industry, which includes co-editing several industry standards such as ISO 27043 and ISO 30121. Its flagship product, IncMan SOAR, has been adopted by Fortune 500 and Global 2000 organizations worldwide. DFLabs has operations in EMEA, North America and Europe. For more information, visit www.dflabs.com .
 

About the Role 

We are looking to expand our marketing team within our Skopje office to assist with daily marketing activities.  The successful candidate will be an experienced and proactive digital marketing professional who can really drive forward the company’s digital marketing strategy.  Reporting to the Digital Marketing Manager responsibilities include: 
 

  • Help develop and execute a successful digital marketing strategy to complement and fully integrate with today’s existing strategic marketing programs.  

  • Boost the company’s online presence through digital marketing activities, working towards developing a more accelerated and effective inbound marketing strategy.

  • Create, implement and manage a social media strategy, developing and maintaining multiple social media profiles, engaging with influencers to generate new inquiries.

  • Support the development of new and existing campaign materials including content copywriting, imagery and video. 

  • Assist with the content editorial calendar to manage content and plan specific, timely marketing campaigns.

  • Measure, evaluate and report on the performance of all digital marketing activities, assessing against goals (ROI and KPIs) using the data to drive and influence future strategies.

  • Ensure effective and timely cultivation of leads for the inbound sales team.

  • Carry out other marketing duties as and when required.


 

Knowledge, Skills and Experience 

  • Graduate caliber with a relevant digital marketing qualification with 3-5 years’ experience.

  • B2B marketing background preferably in the technology/software space.

  • A proven track record in digital marketing, with solid experience of implementing online strategies, with examples of successful projects and proven results.

  • Deep understanding of paid digital advertising and digital lead generation through Google (Search, Display, Video) and Social Media (LinkedIn, Facebook, Twitter)

  • Strong analytical skills, ability to track, analyze and report results and provide recommendations to optimize and improve performance.

  • Excellent communication (oral and written) and interpersonal skills. 

  • Ability to thrive in a fast-paced, dynamic environment with a key eye for detail.

  • Self-starter with the ability to effectively multi-task.

  • Creative flair and initiative to think outside the box.

  • Strong strategic, analytical and project management skills.

  • Enthusiastic team player driven to successfully achieve DFLabs’ full digital marketing potential.
     

Technical Proficiencies: 

  • Experience with using SEO tools such as Google Analytics, SEM Rush, SEO MOZ, etc.

  • Good technical ability and hands-on experience with Marketing tools and platforms including but not limited to, CMS (Process Wire), Marketing Automation (Drip), CRM (Salesforce) and Social Media/SEO (SEMRush). 

  • Demonstratable knowledge of Google Adwords, Analytics and Tag Manager.

  • MS Office proficiencies required.

  • Experience in using design software such as Adobe Creative Suite desirable.

  • Use of video creation software such as Camtasia an advantage.

  • Working knowledge of HTML and CSS a bonus.

 

To Apply:

Submit your resume detailing your experience at [најави се за да го видиш е-маилот]  or via your kariera.mk account.

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