About MiMa
We specialise in groundbreaking game development, creating innovative live poker experiences.
Our expertise extends to comprehensive web development, engaging online streamers, user-centric UI/UX design, e-commerce solutions, strategic IT consultation, effective digital marketing, and cloud solutions aimed at enhancing businesses' online presence, growth, and security. Our company fosters an inclusive and supportive environment where collaboration, open communication, and mutual respect thrive.
About the role
You will be responsible for creating and executing strategic marketing initiatives to drive player acquisition, engagement, and retention. You will play a crucial role in contributing to the organisation's success by spearheading the expansion of our game's player base and enhancing brand visibility within the competitive online gaming market.
Responsibilities
- Craft strategies that resonate with our audience and drive brand growth.
- Develop a comprehensive iGaming marketing strategy that propels us ahead in a competitive market.
- Present visionary ideas and strategic plans that connect with our target audience.
- Lead the creative team to execute compelling and innovative campaigns.
- Design and execute targeted marketing campaigns that deliver commercial results and enhance player engagement.
- Monitor and optimize campaigns to ensure their effectiveness.
- Generate pre-launch anticipation and post-launch traction through strategic marketing manoeuvres.
- Create excitement around new game releases to drive engagement.
- Strategically allocate budgets and manage timelines for maximum impact.
- Plan and oversee social media and public relations initiatives to expand our digital footprint.
- Foster positive brand image and engagement through effective communication.
- Collaborate with external agencies and partners, aligning goals for mutual success.
- Nurture relationships to enhance our marketing capabilities.
- Develop innovative promotional activities that resonate with the audience, driving interest and participation.
- Continuously explore new ways to engage and excite our players.
- Engage with diverse digital marketing platforms, negotiating terms to benefit our brand.
- Analyze campaign results, interpret data, and present insights to refine strategies.
- Leverage data to enhance campaign effectiveness and overall marketing approach.
Requirements
- 4+ years of experience in digital marketing, showcasing success in driving impactful campaigns.
- Deep understanding of various iGaming activities such as poker, casino, and sport.
- Proficiency in leveraging diverse digital channels, including but not limited to Affiliate Marketing, Display, PPC, SEO, and SEM.
- Experience in managing teams, with capacity to lead and inspire teams effectively.
- Strong analytical skills, capable of interpreting data and deriving insights to optimize strategies.
- Demonstrated ability to adapt to evolving industry trends and innovate within the digital marketing landscape.
What we offer
- Competitive salary
- Flexible working time
- Remote work option
- Career development and growth opportunities
- Positive and supportive working environment
Join us in revolutionising the iGaming experience. Unleash your marketing skills and shape our brand's future. Apply now to embark on an exhilarating journey at Mima.