• Објавен пред една недела
  • Btobet
  • Активен до 08.07.2020
  • Позиција: Програмер/информатичар/дизајнер
  • Локација: Скопје

Digital Marketing Specialist

Location: Skopje


Under the direction of the Marketing Manager, you will have the responsibility for the development, administration and coordination of the marketing & communication strategies within the Company and responsible for supporting and executing a broad range of marketing and communication projects as part of the overall Company’s branding plan.


Key Responsibilities:


  • Maintaining the positive brand image among leads, our employees as well as our clients.
  • Operating and supervising of activities concerning digital marketing strategies
  • Planning and improving direct email strategies and executing them though set of tools
  • Planning and monitoring of a global strategy for social media, focusing on the most popular social networks (Linkedin, Facebook, Twitter)
  • Definition of ROI, benchmark, effective digital and social media strategy
  • Research and detection of new opportunities for increasing results on social media platforms and increasing engagement
  • Analyzing and improving the performance of banners placed in paid media
  • Improving website performance
  • Research of existing/new services for professional and social networking, platforms, blogs and applications to reach the target
  • Planning of new strategies aimed at the involvement of actual social media techniques in the corporate strategies




  • At least 5 years of experience in Google Ads and Social Media marketing (paid advertising) and management
  • Experience in B2B marketing
  • Minimum 1st level marketing/economy/communication degree
  • Experience with WordPress and Google Analytics
  • Experience with Email Marketing
  • Some experience with B2B Social Media management
  • Excellent knowledge of Microsoft Office package
  • Fluent in written and spoken English (the knowledge of any additional foreign language would be a preferential skill)
  • Good attitude to work either in a team or independently
  • Excellent organization and management of multiple project
  • Ability to generate ideas, analyze information and make decisions
  • Ability to do digital strategy KPI
  • Proactive in solving problems


Nice to have:

  • To be familiar with HTML/CSS languages
  • Possess a flair for the creative

Are you interested in this position? We would love to hear from you! Please submit your CV together with a Cover Letter at, including “Title of the Vacant Position” in the subject line.