За компанијата: ДФЛабс е признаен глобален лидер во СОАР (security orchestration, automation and response) технологија. Менаџментот на компанијата помага во обликувањето на индустријата за сајбер безбедност, која меѓу...
повеќе за компанијата »About DFLabs
DFLabs is a recognized global leader in security orchestration, automation, and response (SOAR) technology. The company’s management team has helped shape the cyber security industry, which includes co-editing several industry standards such as ISO 27043 and ISO 30121. Its flagship product, IncMan SOAR, has been adopted by Fortune 500 and Global 2000 organizations worldwide. DFLabs has operations in EMEA, North America, and Europe. For more information, visit www.dflabs.com.
About the Role
We are looking to expand our marketing team within our Skopje office to assist with daily marketing activities. The successful candidate will be an experienced and proactive Search Engine Optimization and Content specialist who can really drive forward the company’s digital marketing strategy. Reporting to the Digital Marketing Manager requirements and responsibilities include:
Key Requirements:
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Graduate caliber with a relevant digital marketing qualification with 2-4 years’ experience.
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B2B marketing background preferably in the technology/software space.
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Prior experience in content marketing, content growth, and SEO is a must
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Working knowledge of search engine optimization practices
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Outstanding ability to think creatively, strategically, and identify and resolve problems
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Excellent verbal and written communication skills
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Excellent knowledge of the English language
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Ability to work within a team and independently
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Knowledge of Google analytics and SEMRush
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Experience with website optimization tools
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Strong analytical skills, ability to track, analyze and report results and provide recommendations to optimize and improve performance.
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Excellent communication (oral and written) and interpersonal skills.
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Ability to thrive in a fast-paced, dynamic environment with a key eye for detail.
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Self-starter with the ability to effectively multi-task.
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Creative flair and initiative to think outside the box.
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Strong strategic, analytical and project management skills.
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Enthusiastic team player driven to successfully achieve DFLabs’ full digital marketing potential.
Responsibilities:
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Reviewing and analyzing sites for areas that can be improved and optimized
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Drive website SEO improvements to increase traffic, organically and through paid activities with the aim of improving engagement and conversion rates.
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Review existing and create new informative, educating and engaging content to reach the target audience.
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Identifying powerful keywords to drive the most valuable traffic
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Writing powerful calls-to-action to convert visitors
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Writing effective SEO content for our blog, website, newsletters and social media accounts
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Developing link building strategies
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Analyzing keywords and SEO techniques used by competitors
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Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
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Compiling and presenting SEO guidelines
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Implement and manage a social media strategy, developing and maintaining multiple social media profiles, engaging with influencers to generate new inquiries.
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Assist with the content editorial calendar to manage content and plan specific, timely marketing campaigns.
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Carry out other marketing duties as and when required.
To Apply: