Powering four quintillion product variations and 18 million monthly, Cylindo is the catalyst that drives delightful shopping experiences, helping retailers and brands show more and sell more of their products.
Established companies such as American Leather, Universal, Flexsteel, Montana, Room & Board, Loaf, Jerome's, Neptune, Interior Define, Sofacompany, and Plush partner with Cylindo to create unparalleled buyer journeys for its customers.
At Cylindo, we strive to provide the ultimate experience, from great on-boarding to an effective content creation process and setup selection on the platform to final delivery and distribution of beautiful product visuals.
Position Overview
We’re looking for an experienced Content Marketer. You must love researching, writing, editing, and amplifying stories through a compelling experience. You’ll also be passionate about testing new ideas, and reaching, engaging and learning from our audience. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating our content marketing programs.
As a Content Marketer you will:
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Lead our top of funnel to bottom-funnel content by collaborating with designers, sales, customers, industry experts and product marketers to produce informative, educative, and inspiring content for our blog. You’ll also create copy for landing pages, social media channels, webinars and Cylindo’s online profiles
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Work with the Content Marketing Manager at Cylindo to make sure each piece of copy written speaks Cylindo and our tone of voice
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Write a copy that educates, inspires and changes behaviour and use research and insights in your storytelling
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Produce compelling content for the #1 thought leadership blog in the category
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Support the content marketing strategy and create content that solves the challenges and pain points of the buyer personas
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Write and edit thought leadership content: reports, e-books and guides
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Monitor, track, and document content performance, and analyse data to determine the impact on revenue and pipeline
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Conduct ongoing SEO research, aligned to our editorial strategy for our company
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Measure the efficacy of our SEO program and ultimately increase organic web traffic
Requirements:
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You have superb written and verbal communication skills,
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You love writing compelling copy and content,
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5+ years in content marketing for B2B enterprise or high growth SaaS business,
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Portfolio showcasing B2B content (web pages, landing pages, SEO-driven content, etc.) samples required,
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Impeccable organisation and project management skills with the ability to work on multiple projects and with multiple stakeholders,
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Demonstrated success with growing traffic and driving demand (and revenue) through content marketing,
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The ability to think creatively and share brilliant ideas of how to make engaging and impactful content
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A high sense of urgency and organisation while managing multiple projects
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Follow editorial governance and coach other writers to ensure content is consistent with brand voice, style, and tone,
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Bachelor’s degree in Marketing, Journalism or relevant field
Pluses:
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Experience with HubSpot and Insight Squared
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Experience with Account-Based Marketing
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Creating newsletters, social media content, copy for LinkedIn, review sites
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Measuring the efficacy of SEO programs and ultimately increasing organic web traffic
Working at Cylindo
We’re a dedicated team of talented people supporting some of the largest furniture brands in the world and changing the e-commerce world one product page at a time. We consider ourselves the best at what we do. You only get there by attracting great talent, and we expect you to be of the same caliber. We offer a creative, informal work environment with attractive perks and competitive salaries. Learn more about us here: http://cylindo.com/about.
If you have the enthusiasm, if you enjoy team-work and customer service orientation, don’t hesitate to tell us about it – you may be the one we are looking for.
Place of work: At our office in Skopje
Start Date: ASAP
How to apply: Where you’ve been is relevant. But where you want to go and what you believe you can do for Cylindo is what we’re eager to hear about. Please tell us about that, as well as including your CV. Apply to [најави се за да го видиш е-маилот] with the topic line ”Content Marketing Specialist”.