Demand Generation and Inbound Marketing Lead

Активни огласи од А88Лаб. Дигитална Агенција:

Senior Web Developer / Designer

We are a Swiss Digital Agency specialized in Demand Generation and Web Development. Our clients are Start-Ups, SaaS, and SMBs based in Switzerland. We are currently expanding our team based in Skopje, and we are looking for a reliable, detail-orientated Demand Generation and Inbound Marketing lead with strong creative muscles, that will work on our client projects and lead the team. Someone who is willing to roll up their sleeves and unleash their potential to work for a startup and grow. 

Responsibilities:

  • Plan and execute inbound marketing strategies.
  • Analyze product fit, capture existing demand and work towards generating new product demand for SaaS companies. 
  • Demonstrated experience building and optimizing projects, preferably in a B2B SaaS/Tech environment.
  • Able to plan, execute and optimize marketing strategies across key channels: SEO/SEM, marketing database, email, social media, paid Ads, and display advertising campaign.
  • Plan and execute lead generation strategies that result in exceeding revenue targets.
  • Plan, execute, and optimize a results-driven strategy across LinkedIn, along with new and emerging channels for the agency and clients.
  • Design and develop engaging text, imagery, and video content to sustain/gain followers for the agency and clients.
  • Plan out an optimal posting schedule based on historical data.
  • Stay up-to-date with trends and changes in platforms.
  • Effectively lead and communicate expectations to the team members in a timely manner. 
  • Managing the office and being a Mentor for the team based in Skopje.
  • Empathy for our team, our clients, and their customers. 
  • Report weekly to the team based in Zurich.

Requirements

  • 5+ years experience in digital marketing and demand generation.
  • Fluent in English.
  • Dealt with a client-facing role previously, bonus if there is previous exposure to international clients specifically from Switzerland.
  • Excellent copywriting skills.
  • High project management skills.
  • Passion for storytelling and startups (both success and failures).
  • Great brainstormer capable of generating big ideas.
  • Adaptable, can-do spirit.
  • Ability to lead and motivate team 
  • Resourceful and able to take direction well.
  • Defaults to integrity, one of our company’s core values.
  • Ability to move fast and balance multiple projects simultaneously.
  • Strong analytical skills, synthesizing data and making strategic decisions.

Why A88Lab.?

  • Our multicultural team speaks English, German, French, and Italian. You will be exposed to a diverse set of individuals
  • We follow our core values internally and externally: Integrity, Passion, Results-driven, and Constant Improvement
  • Not only will you be able to multi-task but also be part of an exciting world of start-ups
  • Great opportunity to work in an open-minded environment
  • The flexibility to work from home
  • 22 days of vacation per year
  • Attractive bonus based on yearly performance
  • Monthly allowance for personal activity
  • Workshops between Zürich and Skopje
  • Nice office ideally located in the city center with a lot of Swiss chocolate and espresso
  • Monthly allowance for personal activities 
  • Workshops between Zurich and Skopje 
  • Cozy welcome box