Betti Casino is built on years of online gambling experience. The Betti team consists of industry veterans and passionate casino enthusiasts. On behalf of our client, DEKRA is looking for:
Job Title: CRM Marketing Executive
Company Overview:
Join a vibrant and rapidly expanding entertainment company, driven by a seasoned team of iGaming professionals. At our company, we prioritize strong values and quality people, crafting an environment where innovation meets excitement in the world of online gaming.
Job Summary:
As a CRM Executive, you will be responsible for supporting the execution of daily, weekly, monthly, and seasonal campaigns across multiple platforms, targeting a wide range of customer segments. Working as part of a dynamic team of six, you will play a major role in coordinating and setting up tailored campaigns to enhance player engagement and retention. The ideal candidate will have a solid understanding of CRM tools, campaign management, and be skilled in collaborating within a team to drive results in a fast-paced, data-driven environment.
Key Responsibilities:
Campaign Coordination and Execution:
- Set up, coordinate, and execute daily, weekly, monthly, and seasonal campaigns targeting various customer segments, using CRM tools and platforms.
- Ensure campaigns are delivered on time, with attention to detail, and tailored to specific player segments to drive engagement, retention, and conversion.
- Collaborate with the broader CRM team to ensure delivery is aligned with overall strategy and brand goals.
Multi-Platform Management:
- Work across multiple CRM platforms to ensure seamless execution of campaigns across different channels (email, SMS, push notifications, in-game messaging, etc.).
Customer Segmentation and Targeting:
- Utilize CRM tools, spreadsheets and data insights to segment players and create personalized campaigns for specific customer groups.
- Contribute to the development of segmentation strategies for new and existing player bases.
Data Analysis and Reporting:
- Monitor and track the performance of campaigns, providing regular reports and insights on key performance metrics, including open rates, click-through rates, conversion, and retention.
- Analyze campaign performance to identify areas of improvement and recommend adjustments for future campaigns.
Collaboration and Communication:
- Work closely with other departments, including design, content, and customer support, to ensure all aspects of campaigns are executed effectively.
- Collaborate with the team to brainstorm and propose new campaign ideas, strategies, and enhancements.
- Maintain clear communication channels within the CRM team of six, ensuring alignment and cooperation on all campaign activities.
Qualifications:
- Previous experience in a CRM, marketing, or campaign execution role, ideally within the online gaming industry.
- Strong understanding of CRM tools and platforms, with experience in campaign setup, coordination, and execution.
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment and deliver on time.
- Strong team player with excellent communication skills and the ability to collaborate with colleagues across departments.
- Strong proficiency in Microsoft Office, especially Excel, and CRM tools.
- Analytical mindset with the ability to interpret data and provide insights on campaign performance is a plus.
What We Offer:
- The opportunity to work in a dynamic, innovative iGaming company.
- A key role in an energetic team, with the ability to impact player engagement and retention through data-driven campaigns.
- Competitive compensation package with opportunities for career growth.
- A supportive and collaborative work environment with a team of passionate professionals.
If you are ready to contribute to an exciting and fast-growing company by executing high-impact campaigns that engage our players and enhance their experience, we encourage you to apply!
We look forward to seeing how you can bring value to our CRM team and help shape the future of online entertainment.
Please send your CV in English on the following e-mail address: [најави се за да го видиш е-маилот]
All received applications will be considered in strict confidentiality. Only short-listed candidates will be contacted for an interview.
*By sending your CV and motivation letter, you agree that your personal data will be processed for the needs of recruitment and selection by DEKRA Arbeit Macedonia and they will be stored in the DEKRA database.
Note: Candidates can withdraw their permission to process their personal documents at any time by sending a notification to the e-mail: [најави се за да го видиш е-маилот]