- Објавен пред 3 месеци
- Merot
- Активен до 03.09.2024
- Позиција: Маркетинг/ПР/Дигитал
- Локација: Скопје
- Веб: merot.com
Merot is seeking a dynamic Lead Generation and Content Marketing Specialist to drive the business development initiatives to one of our clients. This role is crucial for generating high-quality leads, nurturing client relationships, and managing content that aligns with our client commitment to innovation and excellence in the construction industry. The ideal candidate will possess a strong background in lead generation strategies and content creation, with a proven track record of successfully engaging target audiences and enhancing brand presence.
Roles and Responsibilities:
- Develop and execute lead generation strategies to drive sales opportunities.
- Follow up with leads/clients and convert them into meetings.
- Track progress and ensure consistent messaging across platforms.
- Manage and optimize SalesForce for lead tracking and campaign management.
- Write and distribute a monthly newsletter.
- Create impactful content on relevant topics (3x per month).
- Post content on personal and company LinkedIn pages (2x and 1x weekly, respectively).
- Manage and upload contact lists, ensuring they stay up to date and accurate.
- Create and send follow-up email campaigns via SalesForce and Mailchimp.
- Manage Mailchimp data and develop strategies for continued client engagement.
- Engage with clients and industry professionals on LinkedIn/social media through likes, comments, and shares.
- Monitor and report on the effectiveness of social media strategies.
Preferred Qualification:
- Experience in the construction or real estate industry.
- Knowledge of SEO and digital marketing strategies.
- Excellent communication and interpersonal skills.
- Proactive attitude and willingness to take on challenges, with a commitment to learning and professional growth.
- Basic understanding of marketing principles and strategies, with an eagerness to apply them in a construction company context.
- Creative and analytical thinking skills to contribute to innovative marketing campaigns and business strategies.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in lead generation and content marketing.
- Proficiency with: CRM Software (SalesForce)/ Lead Generation Tools/ Email Marketing (Mailchimp)
- Strong communication skills and ability to create impactful and meaningful content.
What we offer:
- Hybrid work style
- Private Health Insurance
- A fun "no bullshit" work environment
- 4 weeks vacation
- Competitive compensation
- Team building activities
Note: The working hours for this position are from 2 PM to 10 PM, MK local time. This is a hybrid role with the option to work remotely or from the office.
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