As shown by many studies, in over 85% of all incidents and accidents, poor situational awareness has been named as a significant causal factor. Of this number, at least half were due to lack of spatial awareness. Considering that the loss of revenue of one airplane grounding can be as much as a million dollars a day, it is imperative for airlines to address this single largest non-technical factor to stay efficient and safe.

Airport Briefing brings pilots and their airlines together to function on a common platform for the decision making process so that any exigency may be dealt with in the most expeditious and efficient manner. Airport briefing enables the flight crew to develop an accurate mental model of their operating environment and is vital for all three levels of situational awareness.