Marketing and PR specialist

За компанијата: ФД ФИНМАК ДОО Скопје со брендовите Тиго и Бонго е современа компанија со високи професионални стандарди која нуди лесни и брзи решенија за микрокредитирање на физички лица. повеќе за компанијата »

FD FINMAK DOO is a leading fintech company in the region, providing a scope of financial services, including short term and personal loans. Based on the proven experience and achievements in the industry with headquarters in Skopje the company aims to offer microfinance services to private individuals with the simplest, quickest and most convenient borrowing process for the customer.

We are looking forward to meeting our future colleague, and we truly believe that you will be a very valuable team member who will bring new professional competencies to our company. Join us as: 

Marketing and PR Specialist

We seek a dynamic and results-driven Marketing and PR Specialist to join our team at FD FINMAK headquarters offices in Skopje. The successful candidate will play a crucial role in executing marketing strategies, managing the website and social media content, and ensuring the uniform representation of our company’s brands – Tigo.mk and Bongo across all branches. This role requires an individual with excellent organizational skills and the ability to handle multiple projects simultaneously.

Scope of Responsibilities:

1. Marketing Campaign Execution

  • Take part in developing and implementing marketing campaigns across various channels
  • Monitor and report on the effectiveness of marketing campaigns
  • Social media community management for Tigo.mk and Bongo (Facebook, Instagram, etc.)

2. Website Content Management

  • Regularly update website content to ensure it is current, engaging, and reflective of our brands
  • Collaborate with the other departments (Sales, IT, Customer Care etc.) to create/improve visually appealing web pages
  • Optimize website content for SEO to improve search engine rankings

3. Branch Coordination

  • Ensure all company branches (Tigo.mk and Bongo) have up-to-date marketing materials
  • Coordinate the distribution of marketing materials to branches on time
  • Maintain open communication with branch managers and supervisors to address their marketing needs and support their initiatives

4. Brand Representation

  • Uphold and enhance the company’s brand image through consistent messaging and visuals across all marketing channels
  • Conduct regular audits of branch marketing materials to ensure compliance with brand guidelines

5. Content Creation

  • Develop compelling content for various marketing and PR materials including flyers, blog posts, promotional emails, and social media posts
  • Work closely with the external creative agencies to create visually appealing content

6. Market research

  • Conduct market research to identify trends, opportunities, and competitor activities
  • Provide insights and recommendations to improve marketing strategies

7. Event Coordination

  • Assist in planning and executing local events, trade shows, and promotional activities
  • Ensure marketing materials are available and appropriately displayed at events

Qualifications and Experience:

About you:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2-3 years of experience in marketing or a related role
  • Knowledge of website content management systems (CMS)
  • Understanding of SEO principles and practices
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and meet deadlines
  • Strong organisational skills and attention to detail
  • Ability to work independently and as part of a team
  • Experience with graphic design software (e.g., Adobe Creative Suite, Canva) is a plus

The Company will provide: 

  • Competitive salary;
  • Private health insurance
  • Open minded management willing to accept new ideas and practices;
  • Career development / various training opportunities and know-how;
  • The chance to get international business experience;
  • Top of the line technology for professional usage;
  • Modern facilities;
  • Great team full of young enthusiasts;

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